OUR STORY

our STORY

We live in an increasingly cashless society

In fact, 60% of consumer transactions are now carried out digitally. So, with that figure only set to increase, it’s essential we get kids used to saving and spending digitally as early as possible. Preparing them for an independent and responsible adulthood.

Parents

With weekly updated about the child’s saving, learning and behaviour habits a parent can take every step with them side by side.

Parents are often more concerned with their children’s savings than their own - even if it’s small money, it’s a big issue
Source: Martin Lewis - Money Expert

Why an appybrand makes for happy kids

Young children (aged 4-8) make very strong connections between the media and characters licenses. They’ll often discover a brand on TV, in a movie or as a physical toy, then look for the same brand across ALL the other platforms: be it in the sweet aisle of the supermarket or their sock draw.       

At around 6-8, they tend to move away from the license brands and get more into gaming – be it digitally or physically.  

From 9/10 onwards, they focus more on socialising and connecting with friends, rather than extending and immersing in their favourite brands and characters.

With this in mind, children in the 3-8 bracket are more likely to ‘befriend’ a brand that offers them strong character associations and gamification.   

Inspired by the next generation

Brains grow faster in the first 5 years then any other time. But they need our help. Let’s help Molly. It’s important to seek out meaningful connections. This can be done using technology and has to be done together. At KidsCo we aim to make each interaction an opportunity to Connect, Talk and Play as a family.